Elisabetta Virtuani
LEL, Università Cattolica del Sacro Cuore

Elisabetta Virtuani obtained a PhD in Business Administration with a doctoral thesis in Marketing: “Strategic orientations of wine firms: a holistic approach to wine marketing”.

She is a researcher at LEL (Local Economy Laboratory), Università Cattolica del Sacro Cuore, Piacenza. Her reasearch and teaching activities are: wine marketing and communication, wine clusters, wine&food tourism, place marketing and branding.

She is a Sommelier and President of Colli Piacentini Wine Route.

She is co-founder of Bloomet Ltd, a marketing company that is currently in charge of Piacenza Project Governance and Management for EXPO 2015.

Establishing and developing sustainable short food supply chains

MAN01 July 13th 2015 July 17th 2015

Wine and place marketing: emerging trends, competitive strategies and sustainability

MAN04 May 25th 2015 May 29th 2015