This course will shed light on (local) distribution systems that differ from both the traditional and modern distribution chains (e.g. direct sales, farmers’ markets, pick-your-own farms, home...Read more »
Elisabetta Virtuani obtained a PhD in Business Administration with a doctoral thesis in Marketing: “Strategic orientations of wine firms: a holistic approach to wine marketing”.
She is a researcher at LEL (Local Economy Laboratory), Università Cattolica del Sacro Cuore, Piacenza. Her reasearch and teaching activities are: wine marketing and communication, wine clusters, wine&food tourism, place marketing and branding.
She is a Sommelier and President of Colli Piacentini Wine Route.
She is co-founder of Bloomet Ltd, a marketing company that is currently in charge of Piacenza Project Governance and Management for EXPO 2015.
Wine, territory and tourism: a close relationship to create value and stimulate innovation and growth in wine regions.
Wine production has become a productive and cultural model able to enhance local...Read more »