The market channels available to small fruit and vegetable producers are starting to diversify, opening up numerous opportunities; the wholesale market, supply aggregation in cooperatives and producer organizations, contractual agreements with the processing industry and, more recently, direct sales of local products to the large-scale retail system.

This course is meant to supply the participants with an overview on actual potentialities by highlighting both problems and solutions in the ”agricultural supplier – end client” relationship. In particular, this course will emphasize issues concerning the ”agricultural supplier – large-scale retailer” relationship by analysing; the opportunities for the producer to become a supplier to the large-scale retail system, the possible forms of this collaboration and its conditions (quantities, quality and delivery requirements etc.), and some examples taken from the Italian experience.

-  Monday:

Fruit and vegetable production and market channels: vertical and horizontal forms of integration.

Traditional and emerging channels

-  Tuesday:

The supply strategies of large-scale retailers and category management in the fruit and vegetable market: critical issues, solutions and the potential role of small agricultural producers

-  Wednesday:

Visit to EXPO Milano 2015

-  Thursday:

The certification standards adopted by producers and the standards required by the large-scale retail system

-  Friday:

Field trip to Coop Estense, Modena

The conditions for collaboration when selling direct: options, pros and cons for the producer and for the large-scale retailer

Call for registration for a new edition of the course. For further information please contact the CEEP secretary: info@cremonafoodvalley.com

Period

FromJuly 6th 2015
ToJuly 10th 2015

Language

The course will be delivered in English. Upon request, this course can be repeated in another language.

Participation Fee

The participation fee is € 1,600.00. For applications made before April 7th 2015 a 20% discount will be applied (participation fee = € 1,280.00)

If two or more members of an organization apply for the same course the first participant will pay the full fee, but additional members will have a reduced participation fee of € 1,200.00.

The application deadline for the course MAN02 is May 22nd, 2015.

The participation fee includes:

- Tuition costs, including all training materials and use of the location’s training facilities and related services

- Participant costs, including the course field trips, transfer to and from EXPO Milano 2015 + entrance ticket, the lunches of Monday, Tuesday, Thursday and Friday, a gala dinner and special evening event, and a final dinner.