This course starts by considering the reshaping of the international wine market and the potential opposition between the old wine world and the new wine world. After explaining the new emerging concepts in wine marketing, the nature of agri-food cooperatives will be presented and a SWOT analysis applied to this model in the wine sector will be illustrated. The course will conclude by focusing on sustainable wines and new consumer trends: do sustainable wines provide an opportunity for wine cooperatives?

-  Monday:

The international wine market scenario

-  Tuesday:

New directions in wine marketing

Producers cooperative: a suitable organization

in the wine marketing chain?

-  Wednesday:

Visit to EXPO Milano 2015

-  Thursday:

 Field trip to the wine system of Mezzocorona (Tn) 

-  Friday:

Sustainable wine and sustainability of the wine industry

Call for registration for a new edition of the course. For further information please contact the CEEP secretary: info@cremonafoodvalley.com

Period

FromMay 25th 2015
ToMay 29th 2015

Language

The course will be delivered in English. Upon request, this course can be repeated in another language.

Participation Fee

The participation fee is € 1,600.00. For applications made before March 26th 2015 a 20% discount will be applied (participation fee = € 1,280.00).

If two or more members of an organization apply for the same course the first participant will pay the full fee, but additional members will have a reduced participation fee of € 1,200.00.

The application deadline for the course MAN05 is April 10th, 2015.

The participation fee includes:

- Tuition costs, including all training materials and use of the location’s training facilities and related services

- Participant costs, including the course field trips, transfer to and from EXPO Milano 2015 + entrance ticket, the lunches of Monday, Tuesday, Thursday and Friday, a gala dinner and special evening event, and a final dinner.