Elisabetta Virtuani
LEL, Università Cattolica del Sacro Cuore

Elisabetta Virtuani obtained a PhD in Business Administration with a doctoral thesis in Marketing: “Strategic orientations of wine firms: a holistic approach to wine marketing”.

She is a researcher at LEL (Local Economy Laboratory), Università Cattolica del Sacro Cuore, Piacenza. Her reasearch and teaching activities are: wine marketing and communication, wine clusters, wine&food tourism, place marketing and branding.

She is a Sommelier and President of Colli Piacentini Wine Route.

She is co-founder of Bloomet Ltd, a marketing company that is currently in charge of Piacenza Project Governance and Management for EXPO 2015.

Sviluppare filiere corte sostenibili nel settore agro-alimentare

MAN01 13 Luglio 2015 17 Luglio 2015

Vino e marketing territoriale: i trend emergenti, le strategie competitive e gli aspetti legati alla sostenibilità

MAN04 25 Maggio 2015 29 Maggio 2015